SXSW Interactive 2012: Day 1

Today, because of the rain, admittedly, I haven’t done a lot. I’m sitting in the Convention Center right now typing this, after eating some lousy chicken salad sandwich from a coffee shop in the Hilton and picking up my free business cards from MOO (which look pretty awesome, by the way.) As a first-time Interactive badge holder, I must admit I don’t really know what to do with this thing. I’ve been doing some legitimate people watching and lemonade drinking (it’s made with maple syrup! so good). Around two I plan to brave the elements once again to the Hilton where I will catch a panel called StartUp Marketing: Big Results With a Small Budget. I’ve developed a newfound interest for marketing, and I’m hoping to intern at a prominent agency, and as a person who once unsuccessfully ran a “start-up,” I hope to find the material relevant and interesting. And it doesn’t look like a panel where they’re trying to sell me something, which is always good.

After that, I’ve got some free time, so I’ll grab dinner and meander around the Convention Center. There just wasn’t a whole lot of stuff that caught my interest today. I was hoping to catch a panel at the Sheraton, but that’s quite a long walk in this weather, so it’s likely my plans have changed. At 7:30, I will be joining my film-badge-holding sister for a screening of Girl Walk: All Day, and then it’s off to the Belmont for the Do512 Interactive Party. Hopefully the weather will have let up by then. I also might hit up Tech Karaoke at the Stage on Sixth. You never know. Either way, it looks to be a fun/super wet first day of Interactive.

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